Salary for position Product Marketing Manager in India

What kind of work does Product Marketing Manager typically do

• Develop and implement effective marketing strategies for healthcare products and services.
• Conduct market research to identify customer needs, preferences, and trends within the healthcare sector.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing initiatives.
• Create and manage product positioning, messaging, and promotional campaigns to enhance brand visibility and market share.
• Analyze competitor offerings and industry developments to identify opportunities for product differentiation and innovation.
• Prepare and present marketing plans, budgets, and performance reports to senior management.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content, ensuring consistency with brand guidelines.
• Foster relationships with key stakeholders, including healthcare providers, industry influencers, and clients, to drive product adoption and customer loyalty.
• Monitor and evaluate the effectiveness of marketing campaigns, making data-driven adjustments to optimize performance.
• Stay updated on regulatory requirements and industry standards to ensure compliance in all marketing activities.