Salaries for positions in the Commerce work area

The gross salary range for people working in Liechtenstein in Commerce is typically from 2,305 CHF (minimum salary) to 7,097 CHF (highest average, actual maximum salary is higher).

This is the total monthly salary including bonuses. Salaries can vary drastically among different job positions. If you are interested in the salary of a particular job, please choose it from the list.

Gross salary in category Commerce

Salaries may vary by position, the value given is indicative.

80% of people earn:

2,305 - 7,097 CHF

10% earn less lthan 2,305 CHF

10% earns more than 7,097 CHF

Compare your salary

What does the data in the graph mean?

Salaries in the survey are expressed in gross.

Based on the Paylab.com salary survey, 80% of people in the Commerce category in the Liechtenstein earn between 2,305 CHF and 7,097 CHF monthly gross.

10% of employees earn less than 2,305 CHF and 10% of people earn more than 7,097 CHF.

The survey is based on data from employees, cleaned of extreme and duplicate values. By taking a free, anonymous survey, you will get a more accurate salary comparison with other people working in the same position as you.

Compare your salary

For companies – be confident when making decisions about salaries

Set the salaries of your employees fairly. A detailed salary report will help you to do this. You will always have relevant salary data to hand.

Try the Salary Tool for free

List of positions in the Commerce category and their job descriptions

Job position

Description of job position

Salary range

Account Manager

Responsibility for the sale and presentation of products or services of the company.
Market research and monitoring of competitive activities.
Reaching out to potential clients with business offers and creating new business contacts.
Providing guidance in selecting the appropriate solution according to defined, individual client requirements and needs.
Maintaining regular telephone and e-mail communication with clients.
Organising and conducting business meetings.
Submitting price offers and negotiating the final form of contract terms and conditions.
Responsibility for meeting defined business plans and targets.

2,937 - 8,391 CHF

Betting Clerk

Conducting betting transactions and managing cash handling procedures.
Assisting customers with placing bets and providing information on betting options.
Communicating effectively with clients to enhance customer experience and address inquiries.
Maintaining cleanliness and organization of the betting area and equipment.
Monitoring and reporting any irregularities or discrepancies in betting operations.
Ensuring compliance with relevant regulations and company policies.
Processing payments and managing cash registers accurately.
Providing support during promotional events and special betting occasions.
Collaborating with team members to achieve operational goals and improve service quality.
Keeping up-to-date with sports events and betting trends to inform clients.

1,799 - 6,063 CHF

Bookmaker

Creating, announcing and suspending betting opportunities.
Editing the announced rates when necessary.

2,666 - 7,514 CHF

Branch Director

Oversee the daily operations and overall performance of the branch, ensuring alignment with company goals and objectives.
Develop and implement strategic plans to drive business growth, profitability, and customer satisfaction.
Lead, mentor, and manage a team of employees, fostering a positive and productive work environment.
Monitor financial performance, including budgeting, forecasting, and cost control, to achieve financial targets.
Build and maintain strong relationships with clients, partners, and stakeholders to enhance the branch's reputation and market presence.
Ensure compliance with company policies, industry regulations, and legal requirements.
Analyze market trends and competitor activities to identify opportunities and risks.
Represent the branch in meetings, negotiations, and community events to promote the organization.
Manage operational challenges and resolve issues to maintain high service standards.
Prepare and present regular reports on branch performance, progress, and challenges to senior management.

4,647 - 13,245 CHF

Business Analyst

Gathering information about the market and analysing the needs of customers.
Reporting analysis results to your superior.
Defining the fields of prospective production and business activities on the basis of market research.
Evaluating the results of analyses, designing market segments, short-term and long-term plans.
Providing recommendations for the future strategy.

3,652 - 9,368 CHF

Buying Agent

Responsibility for selecting, the composition, and the final price of ordered goods and services.
Monitoring the market, current trends, and competitors' activities.
Searching and contacting new suppliers, obtaining preliminary information on the quality, price, and possible delivered quantities.
Managing sales negotiations with potential suppliers, negotiation, and agreement on contractual terms and conditions.
Analysing price offers, concluding supplier contracts, and placing orders.
Preparing flyers and similar activities aimed at supporting sales.
Securing the settlement of claims.

2,451 - 7,767 CHF

Car salesman

Engaging with customers to understand their automotive needs and preferences.
Demonstrating vehicle features and benefits to potential buyers.
Providing information on financing options, warranties, and after-sales services.
Building and maintaining relationships with customers to encourage repeat business.
Negotiating sales agreements and closing deals effectively.
Keeping up-to-date with industry trends, product knowledge, and market conditions.
Collaborating with the sales team to meet and exceed sales targets.
Conducting follow-up calls and emails to ensure customer satisfaction post-sale.
Maintaining accurate records of sales activities and customer interactions.
Participating in promotional events and marketing campaigns to attract new customers.
Ensuring compliance with company policies and legal regulations in all sales transactions.
Handling customer inquiries and resolving issues in a timely and professional manner.

2,625 - 7,838 CHF

Cashier

Recording of shopping items in the cash register.
Cancellation of incorrectly charged items.
Checking the price and nature of charged items.
Accepting cash in domestic and foreign currency, meal tickets, shopping vouchers and payment cards; issuing cash for the purchase made.
Selling complementary goods in the vicinity of the cash desk.
Performing sensory control of received banknotes and vouchers, complying with internal guidelines and safety procedures.
Responsibility for the cash in the cash register, recounting and delivering of the daily receipts.
Maintaining a clean and tidy workplace.

1,573 - 5,217 CHF

Complaints Department Clerk

Handling complaints from customers to their general satisfaction.
Issuing goods under complaint to customers.
Carrying responsibility for goods returned by customers.
Informing customers about their complaint rights.
Communicating with suppliers.
Analysing causes of complaints.
Keeping records of complaints received and handled.

1,704 - 5,954 CHF

Customer Relationship Manager

Leadership over the key account department.
Proactively leads the business’s strategic account planning processes and develops performance objectives, sales targets, and critical milestones for weekly/monthly/annual periods.
Leads the department in assessing, clarifying, and validating consumer needs on a regular basis.
Is accountable for the achievement of the department’s assigned targets for profitable sales volume and achievement of the business’s overall objectives
Develops and maintains healthy relationships with senior managers for all key accounts in order to guarantee their smooth execution.
Gathers data and information both from his own initiatives and from junior key account management compiling it, analyzing it, and creating formal reports and presentations that will be used collaboratively with senior key account management
Formulation of decisions and strategies.

3,759 - 11,317 CHF

Deputy shop manager

Independently managing the store during the absence of the store manager.
Leading and motivating colleagues.
Supporting and coordinating the personal development of colleagues.
Organizing, accompanying and developing employees during their on-the-job training period, as well as during the performance of their day-to-day work.
HR planning.
Responsibility for process optimization, for the analysis and planning of indicators and for checking documents.
Preparation, implementation and management of stock-taking.
Responsibility for leading and organizing a specific work shift.
Handling paperwork related to the operation of the store.
Ordering goods with the aim of ensuring their availability.
Influencing both the visual appearance of the retail space and customer satisfaction.

1,826 - 6,091 CHF

Distribution Clerk

Drawing up marketing schedules.
Ensuring contact with customers and keeping their records.
Monitoring marketing costs and prices.
Coordinating the marketing with other sections in the company.
Ensuring the marketing of products, services and goods to a company pursuant to the requirements of customers and the needs of the company.

2,044 - 6,359 CHF

E-Commerce Manager

Managing the operation of one or more online stores.
Responsibility for meeting the defined business and marketing objectives.
Managing, leading, motivating, and evaluating subordinate employees.
Proposing new website functions.
Designing advertising campaigns to increase profits.
Evaluating the success of advertising campaigns.
Searching for new business partners.
Negotiating contractual terms and conditions with suppliers and business partners.

3,702 - 9,913 CHF

E-Commerce Specialist

Monitoring and analysing the behaviour of visitors and customers of an online store.
Collecting comments regarding changes in the functionality and user interface.
Proposing changes to enhance the functionality and user interface to the superior.
Dealing with persons interested in using the services of the Internet store.

2,223 - 6,937 CHF

Expert Shop Assistant

Contacting potential customers with the goal of offering and promoting selected goods and/or services.
Customer service and demonstrations of selected products.
Providing professional consulting services.
Collecting cash and non-cash payments.
Issuing receipts for purchased goods and warranty sheets.
Placing products on shelves and in other points of sale locations.
Responsibility for the proper marking of the prices and names of merchandise.
Securing merchandise against theft or damage.
Participating in regular inventory activities.
Maintaining cleanliness and order on the worksite.
Responsibility for the cash in the cash registers.

1,867 - 6,107 CHF

Junior Sales Representative

Responsibility for the presentation and sale of a selected range of products and services, or for the sales within the entrusted region.
Identifying potential customers on the basis of specified criteria.
Maintaining good relations with new and existing customers.
Identifying customers’ needs.
Responsibility for the fulfilment of personal sales plans.
Processing reports on sales results.

2,286 - 6,956 CHF

Key Account Manager

Building and maintaining business relationships with selected key clients.
Identification of potential key clients on the market and their progressive acquisition.
Participation in preparing sales plans.
Responsibility for meeting defined sales goals and financial results.
Monitoring the activities of competitors, the situation on the market, and the completion of market analysis.
Preparing and holding client presentations.
Representing and presenting the company at business meetings in line with corporate strategy.
Completing price calculations, negotiation of contractual terms and conditions.

3,643 - 10,236 CHF

Kitchen Designer

Collaborating with clients to understand their kitchen design needs and preferences.
Creating functional and aesthetically pleasing kitchen layouts using design software.
Selecting appropriate materials, colors, and finishes for cabinetry, countertops, and appliances.
Providing clients with detailed product information and recommendations to enhance their kitchen experience.
Preparing and presenting design proposals, including 3D renderings and samples.
Ensuring compliance with safety and building regulations in kitchen designs.
Managing the project timeline from concept to installation, coordinating with contractors and suppliers.
Maintaining up-to-date knowledge of current trends in kitchen design and technology.
Building and nurturing relationships with clients to encourage repeat business and referrals.
Conducting follow-ups with clients post-installation to ensure satisfaction and address any concerns.
Assisting in the showroom by displaying products effectively and maintaining an inviting atmosphere.
Training and mentoring junior design staff in best practices and customer service techniques.

Online shop administrator

Overseeing the daily operations of the online shop, ensuring a smooth customer experience.
Managing product listings, including adding new products, updating descriptions, and optimizing images.
Monitoring inventory levels and coordinating with suppliers to restock items as needed.
Processing customer orders and ensuring timely fulfillment and shipping.
Handling customer inquiries and resolving issues via email, chat, and phone in a professional manner.
Implementing promotional strategies and marketing campaigns to drive online sales.
Analyzing sales data and website traffic to identify trends and improve performance.
Collaborating with the marketing team to enhance the online presence of the shop.
Maintaining accurate records of sales, returns, and customer interactions.
Ensuring compliance with e-commerce regulations and standards for online sales.
Utilizing e-commerce platforms and software to streamline operations and improve efficiency.
Providing regular reports on performance metrics and suggesting improvements.
Assisting with the development and maintenance of the online shop’s user interface for optimal customer engagement.

1,726 - 5,585 CHF

Product Marketing Manager

Creating business solutions, processes and business models.
Processing technical and price proposals.
Designing and implementing measures for development.
Promoting the sale of products with respect to technical and procedural aspects and relations with suppliers.
Managing the relative technical and commercial documentation.
Analysing market conditions, processing the results of market analysis, providing regular reports on the results and their presentation.
Cooperating with business and technical section of the company.
Representing the company in meetings with business partners and other entities.

3,467 - 9,152 CHF

Promotional Assistant

Conducting daily product promotions, including events in shopping centers, sponsorships, and various activities such as music and sports events.
Engaging with potential customers to inform them about products and services.
Presenting and demonstrating products to enhance customer understanding and interest.
Collaborating with team members to strategize on effective promotional techniques and approaches.
Collecting feedback from customers to improve promotional strategies and product offerings.
Maintaining a professional appearance and demeanor while representing the brand at promotional events.
Assisting in the organization and execution of promotional events and campaigns.
Tracking and reporting on promotional activities and outcomes to management.
Building and maintaining relationships with customers and event organizers to foster brand loyalty.
Adhering to company policies and procedures while ensuring a positive customer experience.

Retail Store Manager

Ensuring the smooth operation of a point of sale/shop.
Responsibility for sales results and for meeting defined financial plans.
Ordering goods and services depending on the balance of stocks and other circumstances.
Hiring and training new staff.
Managing, motivating, and evaluating staff, developing their professional skills and abilities.
Completing a roster for work shifts, assigning work activities within the shop.
Supervising the quality of goods and services provided to customers.
Receiving complaints from customers, resolving claims pursuant to the valid legislation and internal regulations.
Collecting daily revenues and securing their proper turnover.
Performing regular, ongoing and spot inventories of goods in stock.
Managing all the required documentation and other materials for payroll purposes.

2,157 - 6,769 CHF

Sales Consultant

Answering customers' questions about products, prices, availability, product and service uses.
Analyzing market conditions in order to determine optimum service to clients.
Reading corporate reports and calculating ratios to determine the best prospects for profit.
Negotiating details of contracts and payments, preparing sales contracts and order forms.
Preparing drawings, estimates and bids that meet specific customer needs.
Recommending products to customers based on customers' needs and interests.
Assisting and advising customers in choosing services.

2,003 - 6,211 CHF

Sales Engineer

Establishing new, and maintaining existing, long-term relationships with customers.
Providing pre-sales technical assistance and product education.
Making technical presentations and demonstrating how a product meets client needs.
Handling technical documentation, preparation of required technical information on products and systems, help with the preparation of contracts from the technical point of view.
Managing and interpreting customer requirements.
Negotiating tender and closing sales by agreeing terms and conditions.
Meeting regular sales targets and coordinating sales projects.
Liaising with other members of the sales team and other technical experts.
Providing training and producing support material for other members of the sales team.
Offering after-sales support services.
Helping with the design of custom-made products.

3,336 - 9,485 CHF

Sales Object Manager

Overseeing daily operations of the sales facility to ensure a high level of customer satisfaction.
Leading and motivating the sales team to achieve sales targets and improve performance.
Developing and implementing sales strategies to maximize revenue and market share.
Analyzing sales data and market trends to identify opportunities for growth.
Coordinating with marketing teams to align promotional activities and campaigns with sales objectives.
Managing inventory levels, ensuring product availability, and overseeing stock replenishment.
Training and mentoring sales staff on product knowledge, sales techniques, and customer service best practices.
Establishing and maintaining relationships with key clients and stakeholders to enhance business partnerships.
Conducting regular performance evaluations and providing constructive feedback to team members.
Preparing and presenting sales reports to upper management, highlighting achievements and areas for improvement.
Ensuring compliance with company policies and procedures, as well as legal regulations.
Handling customer inquiries and resolving issues in a timely and professional manner.

3,202 - 8,645 CHF

Sales Officer

Communication with the company's suppliers and customers in mother and foreign languages.
Completion of price offers based on customer requirements.
Administration of created and cancelled orders.
Entering information into the computer system.
Preparing the materials used for accounting.

2,222 - 6,875 CHF

Sales Representative

Looking for potential clients within an assigned region.
Presenting and promoting goods or services.
Monitoring the stock levels of goods at different locations and accepting orders.
Providing professional advice to customers and resolving claims.
Performing supporting marketing activities at facilities.
Monitoring the market, current trends, and competitors' activities.
Responsibility for the fulfilment of a personal sales plan.
Reporting sales results to a direct superior.

2,558 - 7,679 CHF

Sales coordinator

Co-ordination of the sales team by managing plans, storing important documents and communicating relevant information.
Ensuring the adequacy of equipment or materials related to sales.
Responding to customers' complaints and providing post-sales support on demand.
Monitoring financial data and sales team goals and co-ordinating the activity of sales people.
Communicating with partners with the goal of maintaining existing and creating new business relationships.

2,088 - 6,606 CHF

Seller / Cashier

Assisting customers with product selection and inquiries.
Processing sales transactions accurately and efficiently.
Handling cash, credit, and debit transactions while ensuring compliance with company policies.
Maintaining a clean and organized checkout area.
Providing exceptional customer service to enhance the shopping experience.
Managing inventory by restocking shelves and ensuring product availability.
Addressing customer complaints and resolving issues in a professional manner.
Ensuring compliance with health and safety regulations.
Collaborating with team members to achieve sales targets and promote store promotions.
Keeping up-to-date with product knowledge and store policies to assist customers effectively.
Performing daily cash reconciliations and reporting discrepancies to management.
Assisting in the training of new staff members as needed.
Participating in store meetings and contributing to team efforts to improve service and sales.

1,720 - 5,385 CHF

Senior Sales Representative

Responsibility for a professional presentation and the sale of products to key customers within the entrusted region.
Responsibility for increasing the sales of goods and services within the entrusted region.
Identifying potential customers on the basis of specified criteria.
Maintaining a privileged relationship with key customers.
Identifying and analysing customer needs.
Responsibility for the fulfilment of personal sales plans.
Selecting, training, coordinating, motivating, and evaluating subordinate sales representatives.
Processing and analysing reports on the sales results.

3,446 - 9,196 CHF

Shelf Stacker/Merchandiser

Placing products on shelves and in secondary points of sale locations.
Checking the state and quantity of goods on the shelves in the store and in the warehouse.
Repositioning and arranging goods at points of sale to increase their marketability.
Checking the expiry dates, removing expired goods from shelves.
Verifying prices of displayed goods, competitive price monitoring.

1,500 - 5,254 CHF

Shop Assistant

Addressing potential customers with the goal of offering and promoting the sale of merchandise and/or services.
Customer service and demonstrating selected products.
Collecting cash and non-cash payments.
Issuing receipts for purchased goods and warranty sheets.
Placing products on shelves and in other points of sale locations.
Responsibility for the proper marking of the price and name of the merchandise.
Securing merchandise against theft or damage.
Participating in regular inventory activities.
Maintaining cleanliness and order on the worksite.
Responsibility for the cash in the cash registers.

1,574 - 5,317 CHF

Shop Window Decorator

Designing and creating conceptual sketches for the final appearance of shop windows or stands.
Developing detailed color sketches and models that illustrate the final layout with all elements included.
Crafting accompanying texts and product information, processing them either digitally or manually.
Designing promotional materials such as flyers, posters, advertisements, banners, sales catalogs, and packaging.
Preparing financial plans relevant to the area of work and sourcing competitive offers for executing related tasks.
Overseeing the implementation of projects to ensure alignment with the initial creative concepts.
Collaborating with marketing and sales teams to ensure consistency in branding and messaging across displays.
Staying updated on current design trends and retail strategies to enhance visual merchandising.
Ensuring that all displays are visually appealing and effectively showcase products to attract customers.
Managing time efficiently to meet deadlines and maintain high standards of quality in all design work.

Store Department Manager

Organising work activities and assigning tasks within the entrusted shop department.
Leading and motivating a team of employees.
Securing the timely and proper unloading and pricing of goods.
Stock level monitoring.
Communicating with suppliers and stocks of goods ordering.
Completing analyses of sales in the entrusted department.
Proposing marketing activities focusing on promotion.
Receiving complaints from customers and resolving claims.

2,232 - 6,945 CHF

Telemarketer

Presenting portfolios of products and services to customers via phone.
Active contacting of clients via phone.
Acquiring new customers, building and maintaining existing business relationships.
Providing telephone advice for potential and existing clients.
Supporting the business activities of the company.

2,112 - 6,504 CHF

Visual merchandiser

Developing and implementing visual merchandising strategies to enhance the shopping experience and drive sales.
Collaborating with the marketing team to create visually appealing displays that align with brand identity and seasonal promotions.
Analyzing customer behavior and sales data to optimize product placement and presentation within the store.
Designing and constructing in-store displays, signage, and promotional materials to attract customer attention and encourage purchases.
Conducting regular store visits to assess the effectiveness of visual merchandising efforts and make necessary adjustments.
Training and guiding store staff on visual merchandising standards and best practices to ensure consistency across locations.
Maintaining an organized inventory of visual merchandising materials and coordinating the procurement of necessary supplies.
Staying updated on industry trends and competitor activities to continually innovate and enhance visual merchandising strategies.
Collaborating with cross-functional teams, including product development and sales, to ensure cohesive branding and messaging.
Monitoring and reporting on the performance of visual merchandising initiatives, providing insights and recommendations for improvement.

1,549 - 5,319 CHF

Articles about salaries

How Digital Sales Strategies Influence Careers and Salary Growth

2 October 2025

In today’s competitive job market, professionals are not only judged by their qualifications but also by how well they adapt to technological change. Nowhere is this more evident than in sales. The tr...

Why Some People Land High Salaries Instantly And Others Struggle for Years

25 September 2025

In today’s competitive job market, salary growth and career success vary dramatically. Some professionals land high-paying jobs right at the start, while others spend years working hard without reachi...

A Beginner’s Guide to Setting Salary Goals

16 September 2025

Money plays a huge role in how we measure professional growth, but many people struggle when it comes to setting realistic salary goals. Whether you are just entering the workforce, switching careers,...

Show more articles

We know much more about your salary!

We know whether you are earning more or less than the average in your region. We even know how education influences the salary and how much you would earn abroad on your position.

Find out if your salary is fair enough

Other categories

Administration Economy, Finance, Accountancy Leasing Management Medicine & Social Care Mining, Metallurgy Quality Management Textile, Leather, Apparel ... Water Management, Forestry, ...

Show all categories