Description of job position
- Responsibility for the management of assigned brands.
- Monitoring the market, consumer preferences and competitive activities.
- Designing and implementing the brand marketing strategy.
- Planning the marketing budget, controlling its spending and responsibility for its effective use.
- Building a brand´s position in the market in accordance with the marketing strategy.
- Managing and supervising advertising campaigns.
- Communicating with partners and external suppliers.
- Cooperating with other departments in the company.
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Position Brand Manager - Management in the labour market
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- Detailed breakdown of all monitored non-financial benefits provided*
- Financial benefit analysis* * available when regression model is used