
2 August 2017
Purchasing Power and Earning Potential of Millennials in Europe
The millennials, or more accurately Generation Y, are a phenomenon having a major impact on retail and real estate markets thanks to their consumer behaviour. The international Paylab salary portal decided to take a closer look at the real purchasing power of the current employed generation of millennials in the countries of Central Europe, the Baltics and the Balkans, where it operates the largest on-line portals dedicated to salary information.