Salaries for positions in the Marketing, Advertising, PR work area

The gross salary range for people working in Germany in Marketing, Advertising, PR is typically from 2,268 EUR (minimum salary) to 6,850 EUR (highest average, actual maximum salary is higher).

This is the total monthly salary including bonuses. Salaries can vary drastically among different job positions. If you are interested in the salary of a particular job, please choose it from the list.

Gross salary in category Marketing, Advertising, PR

Salaries may vary by position, the value given is indicative.

80% of people earn:

2,268 - 6,850 EUR

10% earn less lthan 2,268 EUR

10% earns more than 6,850 EUR

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What does the data in the graph mean?

Salaries in the survey are expressed in gross.

Based on the Paylab.com salary survey, 80% of people in the Marketing, Advertising, PR category in the Germany earn between 2,268 EUR and 6,850 EUR monthly gross.

10% of employees earn less than 2,268 EUR and 10% of people earn more than 6,850 EUR.

The survey is based on data from employees, cleaned of extreme and duplicate values. By taking a free, anonymous survey, you will get a more accurate salary comparison with other people working in the same position as you.

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List of positions in the Marketing, Advertising, PR category and their job descriptions

Job position

Description of job position

Salary range

Account Executive

Providing comprehensive care for assigned clients.
Attending personal meetings in order to identify clients' wishes and requirements.
Presenting the advertising agency and the services it offers.
Communicating with an implementation team in the advertising agency and with external suppliers.
Performing administrative work related to the assigned clients.

3,872 - 6,691 EUR

Account Manager

Providing comprehensive care for the assigned group of clients.
Presenting the advertising agency and services it offers.
Attending personal meetings in order to identify clients’ individual wishes and requirements.
Performing activities in order to attract new clients.
Communicating with the implementation team in the advertising agency and with external suppliers.
Proposing possible solutions based on individual customer wishes and requirements.

3,905 - 6,760 EUR

CRM specialist

supporting business processes, including sales, marketing and services
retaining communication with the client in the database
creating and distributing target groups into distribution channels
streamlining processes, sales and marketing
ensuring support for internal staff in order to reach their goals
planning, coordinating and monitoring internal activities and projects in the field of CRM

3,187 - 7,156 EUR

Copywriter

Creating advertising texts, slogans, scripts, radio jingles, and the main ideas of advertising campaigns.
Attending the brainstorming meetings and discussions.
Providing linguistic editing of written texts.
Responsibility for the linguistic and text aspect of advertising texts.
Presenting and defending one´s own ideas to clients.

2,957 - 5,272 EUR

DTP Operator

Preparing graphic documents for printing.
Operating input and output peripheral devices.
Page make-up for advertising and promotional materials, newspapers, magazines, books, and other printed matter.
Editing layouts and their adapting to the needs of individual prints.
Finalisation of documents for printing.

Digital marketing manager

Development, planning and implementation of a digital marketing strategy
Development and management of own and paid digital communication channels
Raising brand awareness, number of visitors and visibility on targeted social media and channels
Proposing and developing content creation for blog, social networks and newsletter campaigns
Setting and meeting measurable goals - key performance indicators (KPIs) of digital marketing and their implementation at the level of campaigns, projects and overarching goals of the company
Preparation of reports on the success of implemented activities in order to maximize business results
Research and analysis of the potential of online channels
Monitoring the competition and proposing new marketing solutions

2,866 - 10,024 EUR

Digital marketing specialist

Design digital media campaigns aligned with business goals
Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media developments

3,409 - 5,934 EUR

Graphic Designer

Designing advertising and promotional materials based on client requirements.

2,374 - 5,908 EUR

Internal Communication Specialist

Writing and editing a wide range of corporate articles, documents, speeches, newsletters etc.
Participating in the development and implementation of an internal communication strategy.
Providing advice on the adoption and use of internal communication culture.
Updating the company website and intranet.
Evaluating the effectiveness of communication.

3,440 - 6,117 EUR

Marketing Analyst

Collecting opinions, attitudes and preferences of consumers using targeted questionnaires, telephone surveys, etc.
Processing acquired data and its interpretation in the form of written analyses.
Proposing recommendations regarding products and/or services, their distribution and prices.
Cooperating with research agencies and the management of the company.

3,720 - 6,544 EUR

Marketing Officer

Monitoring the market and activities of competitors.
Organising and coordinating support marketing activities, exhibitions etc.
Analysing and evaluating the success of marketing activities.
Developing and streamlining of marketing activities.
Participating in launching new products.
Communicating with suppliers providing services.

2,846 - 5,041 EUR

Marketing Specialist

Designing, coordinating, implementing and evaluating marketing campaigns in cooperation with the supervisor.
Selecting appropriate communication channels for each marketing activity.
Market monitoring at local, regional, national and international level.
Taking part in creating a marketing plan and budget.
Preparing and updating company presentations.
Communicating with service providers and advertising agencies; negotiating terms and conditions.
Updating the content of the company`s Intranet and Internet sites.

3,335 - 5,844 EUR

Marketing assistant

Assisting in the development and implementation of marketing strategies to promote products and services.
Conducting market research to identify trends, customer preferences, and competitive landscape.
Supporting the creation of marketing materials, including brochures, newsletters, and digital content.
Coordinating and executing social media campaigns to enhance brand visibility and engagement.
Assisting in organizing promotional events, trade shows, and product launches.
Maintaining and updating the marketing database and CRM systems.
Collaborating with the sales team to align marketing efforts with sales goals.
Monitoring and analyzing the performance of marketing campaigns and generating reports.
Assisting with public relations activities, including drafting press releases and managing media inquiries.
Providing administrative support to the marketing department, including scheduling meetings and managing budgets.
Engaging with customers and stakeholders to gather feedback and enhance service delivery.
Staying updated on industry trends and best practices to inform marketing strategies.

2,505 - 3,877 EUR

Media Buyer

Purchasing advertising time and space in mass media.
Finding out about the availability of communication channels (considering the budget).
Negotiating the best terms of contract.
Building up relationships with clients and sellers of the advertising space.

3,840 - 6,718 EUR

Media Planner

Identifying the target group of the advertising campaign.
Analyzing communication channels, their focus on the target groups, frequency and cost.
Choosing the best communication channel or their combination
Optimizing the advertising campaign from the point of view of cost and their focus on the target group.
Preparing suggestions for clients to approve.

3,451 - 6,038 EUR

PPC specialist

Designing, optimizing and auditing PPC campaigns
Working with the Google AdWords, AdWords Editor and Sklik PPC systems
Evaluating visit rates of websites
Assessing the effectiveness of PPC campaigns
Creating documentation, analyses and presentations
Monitoring the competition, new trends, seeking out new opportunities

2,580 - 6,194 EUR

PR Manager

Responsibility for the internal and external communications of the company, maintaining good relations with media representatives and general public.
Drawing up and implementing the communication strategy of the company.
Preparing promotional articles, press releases, speeches and official responses to the questions posed by media representatives.
Monitoring the materials published in mass media, completing the media analyses.
Communicating with the representatives of the media, organising press conferences and similar media events.
Building and updating a database of contacts for media representatives.
Preparing proposals for sponsorship activities.
Coordinating the activities of subordinate employees.

2,439 - 8,876 EUR

Product Marketing Manager

Creating business solutions, processes and business models.
Processing technical and price proposals.
Designing and implementing measures for development.
Promoting the sale of products with respect to technical and procedural aspects and relations with suppliers.
Managing the relative technical and commercial documentation.
Analysing market conditions, processing the results of market analysis, providing regular reports on the results and their presentation.
Cooperating with business and technical section of the company.
Representing the company in meetings with business partners and other entities.

2,993 - 10,270 EUR

Promotional Assistant

Presenting products with a view to promote sales.
Ensuring food product tasting.
Informing customers about the qualities and advantages of the presented products.
Handing out promotional items when purchasing a specified number of products.

SEO analyst

Execute search keyword discovery and expansion.
Perform SEO page audits.
Perform external back link analysis and provide recommendations.
Perform internal link optimization.
Perform SEO technical analysis and evaluation.
Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
Perform site quality checks, including navigation, content currency and broken link analysis
Perform usability analysis

2,877 - 6,516 EUR

Social media specialist

managing social networks - Facebook, Twitter, Google+, Instagram and other
monitoring discussions, contributions, responding to questions
creating and posting of contributions, bloggs
cooperation with other departments of the company
promotion of activities of the company

2,922 - 5,148 EUR

Web Designer

Designing and creating visually appealing and user-friendly websites.
Collaborating with clients and team members to understand project requirements and objectives.
Developing website layouts and user interfaces using standard HTML/CSS practices.
Utilizing graphic design software to create engaging graphics and multimedia content.
Ensuring website functionality and optimization across various devices and browsers.
Conducting user testing and gathering feedback to enhance user experience.
Implementing SEO best practices to improve website visibility and performance.
Staying updated with the latest web design trends and technologies.
Managing website updates, maintenance, and troubleshooting issues.
Providing technical support and guidance to clients regarding website management.
Creating and maintaining documentation related to design processes and project specifications.
Collaborating with marketing and content teams to align web design with overall branding strategies.
Assisting in the development of digital marketing campaigns to drive traffic and engagement.
Participating in brainstorming sessions and contributing creative ideas for web projects.

2,827 - 6,572 EUR

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Frequently asked Questions

Frequently asked questions and answers about salaries for positions in the work area Marketing, Advertising, PR.

The total gross average salary for positions in the category Marketing, Advertising, PR is according to Paylab.com 4,344 EUR.

The best-paying positions in the category Marketing, Advertising, PR are Product Marketing Manager, Digital marketing manager, PR Manager, Account Manager, Account Executive.

Yes, the size of the company can affect the amount of your salary. Larger companies usually have more stable revenues and can afford to pay the best people on the market. In addition, salaries in large companies may be influenced by collective agreements, which ensure their regular review.

When we add up the average salary of all women and the average salary of all men working in positions in the category Marketing, Advertising, PR, women earn 13.78% less than men.